Like its predecessors, this Jordan Brand sneaker also represents a number of design firsts: the first Jordan shoe with a clear outsole, it was also the first to feature reflective 3M material on the tongue and a molded ankle collar. The Air Jordan 5’s aggressive Mustang-inspired silhouette embodies Jordan’s dominant on-court style, while signature shark-tooth detailing on the midsole pays homage to “The Shark,” a version of the P-51 embellished with cartoonish shark teeth. In premium gray suede, the KAWS Jordans definitely live up to the hype: the artist’s distinctive Mickey Mouse-inspired glove graphics adorn the insoles, outsoles and uppers, and Donnelly’s signature ‘XX’ hits the heel tabs of this Nike Jordan 4.įor the Air Jordan 5, Tinker Hatfield took design cues from the P-51 Mustang fighter jet, an American-made plane used by Allied forces in World War II. The 2017 release was so hotly anticipated that it nearly started a riot-a London raffle had to be shut down by police. Among the most talked about, the KAWS Nike Air Jordan 4 Retro marked the first collab between Nike Jordan Brand and legendary street artist KAWS, aka Brian Donnelly. Thanks to its perennial popularity, the Nike Jordan 4 has inspired many innovative collaborations. Its eye-catching design quickly made the Nike Jordan 4 one of the most popular Jordans, bolstered by standout moments on and off the court: His Airness famously hit “The Shot” over Craig Ehlo sporting Nike Air Jordan 4s, and the shoe makes a memorable appearance in Spike Lee’s seminal 1989 film Do the Right Thing. Combining striking aesthetics with unique performance-enhancing features, the Nike Jordan 4 sneaker stands out for its triangular support wings and breathable over-molded mesh paneling. Hatfield’s second Air Jordan model, the Air Jordan 4 debuted in 1989 in 4 OG colorways. Known as the godfather of the Ura-Harajuku fashion scene in Japan, Fujiwara riffs on the Hatfield original, accenting the white tumbled leather AJ3s with black leather overlays embossed with the Fragment lightning bolt logo. One of our favorites, the Nike Air Jordan 3 Retro Fragment, gets a sleek, minimalist treatment thanks to Hiroshi Fujiwara’s design label, Fragment Design. Since its original 1988 release, the Nike Air Jordan 3 design has inspired numerous collabs and special editions. It also marks the debut of the iconic Jumpman logo on the tongue, and the model’s distinctive elephant print accents. The first ever mid-cut basketball shoe, the Nike Air Jordan 3 is the first Air Jordan sneaker to feature ‘Visible Air’ in the form of an exposed heel unit. Working in close collaboration with Jordan, Hatfield created a modern, lightweight shoe, remarkable both for its innovative design and historical impact. The Air Jordan 3, Hatfield’s first Jordan shoe design, is credited with keeping MJ at Nike. With Peter Moore’s 1987 departure, Nike almost lost its biggest hoops star-until revolutionary designer Tinker Hatfield stepped in. We take a closer look at 5 of the most popular Jordans, including rare Nike Jordan 1s and popular releases of the Nike Jordan 4. Throughout, Nike Air Jordans have always represented the pinnacle of sneaker design, and are unmatched when it comes to quality, craftsmanship, materials, innovation, performance and style. The tradition has continued beyond Jordan’s retirement, and Nike is currently on the Nike Air Jordan 37. In fact, it was so popular that Nike continued to make new Air Jordan models each season. The first Jordan shoe, the Nike Air Jordan 1, was an instant hit, kicking off modern sneaker collecting as we know it. But it was the release of the first Jordan shoe in 1985 that truly propelled the Jordan brand to new heights. Sporting the infamously dress-code violating black and red Nike Air Ships that the NBA “threw out of the game,” MJ became synonymous with boundary-breaking talent. The brand was looking to expand its presence in the basketball market, and Jordan-with his impressive skills on the court, and dynamic personality off of it-was the perfect fit. In 1984, Nike signed up-and-coming basketball rookie Michael Jordan to an unprecedented $500,000 a year endorsement deal.
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